We don’t know if anyone actually bought the black market tickets at that inflated price, but the band’s ticket sale for its Mumbai concerts showed technology alone cannot make a system fair
On Sunday (September 22) afternoon, the equivalent of half of Australia’s population logged into ticket booking site BookMyShow. It did so with a prayer on its lips for tickets to British band Coldplay’s Mumbai gigs scheduled for January next year. Only 1.5 lakh tickets were available and they were gone in 30 minutes.
Fans who managed to get tickets were ecstatic but the vast majority logged out feeling not only dejected but also frustrated and cheated. Hashtag #soldplay trended on X. If you were part of the other 99% of India’s population that managed to have Sunday lunch in peace, unaware of and unconcerned by this storm, here’s what happened.